Since then we’ve studied Tracking Protection and found that, in addition to protecting their privacy, users actually have a better, faster experience with the web when pages load without trackers. Users could freely browse in Private Browsing mode without worrying about being tracked and getting inundated with ads. To jog your memory, we launched Tracking Protection in Private Browsing mode two years ago, which was unheard of at the time. Since January 28 is International Data Privacy Day, it’s a good time to talk about one of Firefox Quantum’s most powerful features - Opt-in Tracking Protection.

Adding insult to injury, this often invisible tracking actually slows down web pages. For instance, how would you feel if you popped your head in a store and that store now had the ability to keep sending you flyers even if you didn’t buy anything? Online, we often visit sites that track us, but it isn’t clear when this is happening or how the information is being used. We accept things in the online world that we wouldn’t accept in the physical one.

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